InTDS ArchivebyRidhima KumarDigital variables in Marketing Mix Modeling (MMM)Things to keep in mind while including Digital Variables in your Marketing Mix ModelsSep 10, 20181Sep 10, 20181
InTDS ArchivebyChris BartonCarryover and Shape Effects in Media Mix Modeling: Paper ReviewIn the following post, I’ll review and implement the main portions of “Bayesian Methods for Media Mix Modeling with Carryover and Shape…Sep 16, 202011Sep 16, 202011
InTDS ArchivebyDr. Robert KüblerBayesian Marketing Mix Modeling in Python via PyMCEstimate the saturation, carryover, and other parameters all at once, including their uncertaintyDec 30, 202110Dec 30, 202110
InTDS ArchivebyDr. Robert KüblerA Small Python Library For Marketing Mix Modeling: MaMiMoCreate marketing mix models the scikit-learn wayMay 17, 202211May 17, 202211
InData Science CollectivebyDr. Robert KüblerAn Upgraded Marketing Mix Modeling in PythonMake my mediocre marketing mix model much more mightySep 23, 202136Sep 23, 202136
Rhydham GuptaCombine multiple Broad Variables to Single- MMM Modelling AdvancedIn MMM Modelling, there are several broad level variables (variables which are not a store level) like —Jun 15, 2022Jun 15, 2022
Rhydham GuptaTransformations in MMM ModellingIn MMM modeling, the variable transformations are very important both statistically and in Business points. In marketing, there are mainly…May 30, 2022May 30, 2022
InTDS ArchivebySlava KisilevichModeling Marketing Mix using PyMC3Experimenting with priors, data normalization, and comparing Bayesian modeling with Robyn, Facebook’s open-source MMM packageFeb 23, 20225Feb 23, 20225
